While some viewers of the paste-up posters may see the phrase as provocative or alarming, it is a powerful message that has connected and resonated with audiences across the globe. Having placed works in the streets of Miami during Art Basel, then New York and Madrid earlier this year, the opportunity to broaden the exposure of the "Create or Die!" message in the sunny UK capital couldn't go amiss!
"I love London, particularly this area (Shoreditch and Brick Lane). It's full of fantastic energy, fun, life and culture. You can walk through the streets and see people creating art on the walls and expressing themselves freely," says Julien.
The 'Create or Die!' motif is a way of expressing a way of life for Julien and it should be no surprise how connected it is to his artistic name, Thirsty Bstrd. He yearns to voice himself through his artworks and like all artists pushing to establish their concepts he is thirsty for progress and momentum in all manners of life. It is this passion that has enabled him to showcase his artworks from Singapore to cheery Camberley via California.
Despite being a gallery owner that specialises in urban art, I've never actually been on a genuine "street art" excursion before. Experiencing the rush and thrill of placing posters up in broad daylight amongst crowds of camera snapping tourists, passers by and restaurant owners while additionally walking around with a broom and 2litre bottle of mixed wheat-paste as a van full of police slowly drives past is definitely one of the most fun activities around!