Charles Uzzell-Edwards is a graffiti and street artist better known by the cheeky moniker “Pure Evil.”
His tag of a vampire bunny rabbit was bore from the artists feeling of remorse after shoot a rabbit in the countryside as a youth. Charley explains, “I’ve always regretted this terrible deed and the idea is that the rabbit is coming back to haunt me.”
He also explains the economy in such a beautiful symbol, “The great thing is, you can do it in about five seconds. If you are running through the streets of Moscow at night you can just do a quick bunny on the side of a hoarding and run away.”
He is also the son of the late Welsh painter John Uzzell Edwards. “Having Pure Evil as a nickname is a bit of a joke,” Charley confesses, “but it’s a license to have fun with dark imagery. It reflects the darkness that’s in the world right now. You can’t just ignore it and do a nice picture of a unicorn. Unless it’s a unicorn with a rocket launcher on its head.”
Pure Evil was born in South Wales and studied fashion and graphics in London. After finishing he went to live in California to avoid the ruins of Thatcher’s Britain. In the early 1990’s he was living on the West Coast and working as one of the designers for a clothing label called Anarchic Adjustment with Alan Brown and Nick Philip. He was producing screen-printed t-shirt graphics and became involved in the electronic music scene in San Francisco. As a result he attended many raves and ingested a lot of weapon grade Psychedelics.
Pure Evil’s street art began in California, where he would paint 'DUMP BUSH' on freeways and 'MURDERERS' on gun stores. After 10 years in California, heavily influenced by West Coast graffiti artists like TWIST and REMINISCE and skate art, he returned to London and began painting weird fanged Pure Evil bunny rabbits everywhere. “I started to miss London,” he explains. “It’s a dirty place, but it’s the dirt that helps things to grow.
Pure Evil fell in with the people behind Banksy’s Santa's Ghetto and started producing dark new prints and artwork. In the past five years he has exhibited worldwide in China, Russia, Mongolia, Brazil, USA and all over Europe. He produces a monthly radio show and regularly gives workshops and participates in lectures about street art.
In May 2012 Pure Evil appeared on the prime time BBC TV show The Apprentice, where he took part in an urban art task; this led to a huge increase in interest for his work.
For the duration of 2014 Pure Evil has embarked on an ambitious project, 365 Street Art, promising himself he would paint, stencil or paste something up in public everyday for a year. Wherever he is, whatever the circumstances. Regularly posting photos on his Instagram, Pure Evil often leaves pieces of art as “street drops” for his loyal following to search for in a game of interactive hide and seek.